My other blogs are more about strategies, techniques and news from digital marketing. The Accidental Growth Hacker will be based on my personal observations of digital marketing, from the perspective of a Growth Hacker as well as my personal notes and thoughts on some great case studies containing some good Growth Hack Marketing lessons to learn. But I will also touch on several other subjects and topics that do not fall within the digital marketing world. However, Growth Hacker Marketing does call on the abilities of digital even when using hacker methods that are not classically digital. That's because analytics and the ability to measure the impact of non-digital marketing like PR, connects the digital to the non-digital and analytics is a fundamental element of Growth Hacker Marketing in the mind of this hacker.
Before we get into the good stuff, let me tell you how I came out of the closet.
As I thought about how I ended up identifying myself as a Marketing Growth Hacker, I realized the process was somewhat similar to my journey coming out as a gay man.
You see, Growth Hacking first appeared in the marketing world in 2010, but I stopped paying much attention to marketing buzz words awhile ago. Even though I was curious about the term, I did little to learn more about it.
When I began doing my research about Growth Hacker Marketing, the more I read the more I discovered that there were others that looked at marketing the same way I did. I began to realize that the way I approached marketing was similar to that of other Growth Hackers. I was also finding it in the success stories of many start-up products and companies that are well know today. I soon realized that, while I may say to think differently than other traditional marketers, I was not crazy and I was not a misfit marketer. Turns out I was a growth hacker like.
That reminded me of another life journey I had. When I was a young teen, I began to see ways that I was different than my classmates and friends. In late 70's and early 80's during my middle school years, when school dances and other social events came around, these differences and feelings of social awkwardness were clear but I was unable to identify what the difference was. Needless to say, the feelings and my thoughts were not something that was talked about in the mid-west in the 70's and 80's.
But, sparing you the long version of my story, I eventually found that there were many others like me and that I did fit in somewhere. I can say the same for discovering the growth hacker in me and for the sake of my own sanity, I'm glad the way I think about marketing and the things I say in client meetings are finding more acceptance today because I'm certainly not one to refrain from speaking my mind.
So I hope you find The Accidental Growth Hacker a good read. My intent to be helpful, informational and probably a bit controversial. I will be sharing notes from the field, case studies, resources to my readers. But I already know that I will not hesitate to call BS when I see it. This will be a place to put ingrained and inefficient industry thinking aside. Growth hackers and Growth Hacker Marketing is not the place we hold onto outdated thinking for the sake of egos and maintaining established job titles. Growth Hacker Marketing is about being willing to take chances and doing what you need to do to launch a successful product and to create a successful business. It's about finding and accelerating traction. If it does not help a business find and gain traction, if it does not add to the growth and momentum, if it does not lend itself to being cost effective or cannot be quantified, then it's simple BS fluff.
Growth Hacker Marketing, in my opinion, is marketing in it's most holistic and purest forms of marketing. Terms like "awareness" and "engagement" are crap terms that have no value if you cannot measure them and connect the dots between them and the traction metrics that are the life blood of a start-up or business that depends on it.
I look forward of exploring and sharing this exciting new world with you and welcome to The Accidental Growth Hacker.
When I began doing my research about Growth Hacker Marketing, the more I read the more I discovered that there were others that looked at marketing the same way I did. I began to realize that the way I approached marketing was similar to that of other Growth Hackers. I was also finding it in the success stories of many start-up products and companies that are well know today. I soon realized that, while I may say to think differently than other traditional marketers, I was not crazy and I was not a misfit marketer. Turns out I was a growth hacker like.
That reminded me of another life journey I had. When I was a young teen, I began to see ways that I was different than my classmates and friends. In late 70's and early 80's during my middle school years, when school dances and other social events came around, these differences and feelings of social awkwardness were clear but I was unable to identify what the difference was. Needless to say, the feelings and my thoughts were not something that was talked about in the mid-west in the 70's and 80's.
But, sparing you the long version of my story, I eventually found that there were many others like me and that I did fit in somewhere. I can say the same for discovering the growth hacker in me and for the sake of my own sanity, I'm glad the way I think about marketing and the things I say in client meetings are finding more acceptance today because I'm certainly not one to refrain from speaking my mind.
So I hope you find The Accidental Growth Hacker a good read. My intent to be helpful, informational and probably a bit controversial. I will be sharing notes from the field, case studies, resources to my readers. But I already know that I will not hesitate to call BS when I see it. This will be a place to put ingrained and inefficient industry thinking aside. Growth hackers and Growth Hacker Marketing is not the place we hold onto outdated thinking for the sake of egos and maintaining established job titles. Growth Hacker Marketing is about being willing to take chances and doing what you need to do to launch a successful product and to create a successful business. It's about finding and accelerating traction. If it does not help a business find and gain traction, if it does not add to the growth and momentum, if it does not lend itself to being cost effective or cannot be quantified, then it's simple BS fluff.
Growth Hacker Marketing, in my opinion, is marketing in it's most holistic and purest forms of marketing. Terms like "awareness" and "engagement" are crap terms that have no value if you cannot measure them and connect the dots between them and the traction metrics that are the life blood of a start-up or business that depends on it.
I look forward of exploring and sharing this exciting new world with you and welcome to The Accidental Growth Hacker.
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