Marketing Mind Hack and Colour My World

If you're old enough to pick out the song reference in the blog title, then congratulations, you're old like me. But at least you
also recognize good music with you hear it.

This post is a bit outside of the more common topics of growth hacker marketing or lean start-ups, but I found a post from the youzine blog that was interesting and something that's certainly worth thinking about when developing a start-up and branding.

In their blog post The Science of Color and Why Twitter is Blue makes a very good point, most of the brand logos you know today did not happen casually, there's a great deal of thought and even human psychology that comes into play.  So why not use the science behind color to do a little human psychology hack of your own while working on your brand?

There's also an interesting infographic from The Logo Company in their blog post The Psychology of Color in Logo Design.

We probably don't need to into much explanation here and the infographic does a great job of doing that.  I do think it's important to keep in mind that Growth Hacking is about bringing a product or service to market that fits and that fit needs to be thought about from the very beginning.  Just as marketing and product development need to work in parallel, this should also to branding.  So thinking about the psychology of color becomes very relevant. 

From my own personal observation of the infographic, I find it rather ironic that Kmart would fall into the "excitement, youthful and bold" category as my experience is that Kmart is pretty much none of those things.  Now, maybe that wasn't the case 30+ years ago.  I do remember fondly, as a child, the excitement as the announcement would come over the PA system to announce a new blue light special.  It was always a race through the store to find it.  I never purchased anything since I was a young kid, but it was youthful and exciting. 

Maybe this is a case of public perception not matching the best of intention branding.  But, in the end, public perception is what matters.  So when thinking about your brand identity, it's important that your PMF applies to your branding as well. 

Happy hacking and see you in the next post.